SATTE (South Asia Travel & Tourism Exchange) is South Asia’s leading B2B travel and tourism exhibition—built for serious meetings, buyer conversations, and business growth. The next edition is scheduled for 25–27 February 2026 at Yashobhoomi, New Delhi.
If you’re a tourism board, DMC, hotel group, airline, cruise line, OTA, travel tech platform, or MICE specialist, SATTE is where your brand can move from “seen” to shortlisted—because the room is filled with decision-makers, hosted buyers, and industry leaders comparing offerings side-by-side.
What SATTE Is and Why It Matters
SATTE is a B2B-first trade show designed to connect buyers and sellers across inbound, outbound, and domestic tourism in the region. It’s also a platform for thought leadership—bringing travel trends, policy conversations, and commercial opportunities into one venue.
A key highlight is ATITHI, a reverse buyer–seller meet run in collaboration with SEPC, created to accelerate qualified meetings with international buyers.
Who You’ll Meet at SATTE
SATTE attracts the stakeholders that influence travel demand and purchasing decisions, including:
- Tourism boards and destination marketing teams
- Travel agents, tour operators, DMCs, and wholesalers
- Airlines, hotel brands, resorts, and hospitality groups
- Travel technology providers (platforms, booking tools, analytics, AI)
- MICE planners and luxury travel specialists
This mix is exactly why SATTE works: it’s not just footfall—it’s relevant conversations.
What Happens on the Show Floor
SATTE is structured for fast relationship-building and deal-making:
- National and international pavilions showcasing destinations and services
- Buyer meetings (including hosted formats like ATITHI) to support business development
- Conference sessions and expert discussions covering the future of tourism, sustainability, marketing, and technology trends
If your team goes in with a clear pitch, an appointment plan, and a stand that pulls the right audience, SATTE can become your most efficient sales week of the year.
Why Exhibitors Win (and Why Some Don’t)
The most common exhibitor problem isn’t the event—it’s execution.
You can have a great product and still struggle if:
- Your booth doesn’t communicate what you do in 3 seconds
- Your layout blocks flow or lacks a clear meeting zone
- Lighting and graphics don’t support your brand story
- Approvals, timelines, or venue rules trigger last-minute compromises
Your stand is your first salesperson. At a B2B tourism exhibition, it must do three jobs well:
- Stop the right visitors
- Explain your offer quickly
- Convert interest into meetings and leads
Stand Strategy Tips for SATTE Exhibitors
If you want measurable results (not just visibility), build your booth around outcomes:
- Meeting-first layout: dedicated seating + semi-private discussion area
- Strong front-facing messaging: one clear headline, not a brochure wall
- Lead capture built-in: QR-led forms, scan points, and staff prompts
- Smart zoning: demo area, brochure point, meeting zone, storage
- Brand consistency: finishes, colors, and lighting that match your identity
This is where professional stand planning pays off—especially when timelines are tight and venue guidelines are strict.
How Brandmakers Supports SATTE Exhibitors From Dubai and the UAE
Brandmakers helps travel brands and tourism exhibitors approach events like SATTE with a structured design-to-delivery process—so your booth looks premium, functions smoothly, and supports your business goals.
What you get with a stand partner who thinks beyond visuals:
- Goal-led booth planning (leads, meetings, launches, awareness)
- Clear approvals and production checkpoints to reduce rework
- Build quality control so finishing stays consistent under deadline pressure
- Logistics and on-site coordination so you avoid show-day surprises
If you’re exhibiting at SATTE and want a stand that’s designed to attract the right visitors—and built to perform across busy show days—share your stand size, objectives, and meeting targets, and we’ll recommend the most practical build approach.
